A series of modules are connected to available data sources via APIs. Depending on a client’s needs, some or all of the possible modules will be set up and activated. The different modules are
Wi-fi & beacons
Wi-fi & Beacons mapping
The profiling platform gathers, filters and matches data from the selected sources to make it usable. It can segment and group audiences by characteristics to perform profiling and behavioral mapping.
The profiling platform matches non-uniform data inputs to filter the audience and group it by psychographic behavioural characteristics.
The platform applies different filters to return accurate mapping of behaviours in space and time.
This is where the magic happens. The filtered and formatted profiling data is crunched by our proprietary algorithm in the predictive module. The engine incorporates additional qualitative data coming from the external environment - things like weather, holidays, traffic and events - that aren’t strictly related to the profiling data. AI A/B testing helps the predictive engine to determine what data is most likely to impact the future behaviors of individuals and groups in order to augment the accuracy of forecasts.
The platform returns accurate behavioural predictions that incorporate historic transactional and qualitative profiling data. It also learns by comparing its predictions with subsequent actions.