1. Collect

The ecosystem data gathering part consists of different modules that may connect to the environment available data sources via APIs. Depending on the application and the desired analysis, all or just the necessary modules will be setup.


Identification

Identification

Visual recognition
Biometric scanning
Badges
Wi-fi & beacons
And more

tracking

tracking

Video analysis
Wi-fi & Beacons mapping
Mobile phone & GPS tracking
And more

engagement

engagement

Loyalty engines
Social Media
Surveys
And more

payment

payment

POS
Digital payments
Mobile
And more

2. Learn

The profiling platform will gather, filter, uniform and match data coming from the sources to make it usable to group audience by characteristics to return different behavioural mapping and intelligence.


Profiling

Profiling

The profiling platform is in charge of filtering and matching the different and non uniform data coming from the sources to allow us filtering the audience and group it by the available characteristics.

Mapping

Mapping

The platform allows to apply different kind of filtering and return accurate mapping of behaviours in space and time.

3. Predict

Here is where the magic happens. All data coming from profiling platform, properly filtered and formatted, will be crunched by our proprietary algorithm in the predictive module. The engine allows also mixing additional qualitative data coming from external environment (like weather, holidays, traffic, events and so on) non strictly related to the sources. AI will perform A/B testing to learn what data may really impact the future actions of the audience to augment the accuracy of predictions.


Behaviours Prediction

Behaviours Prediction

The platform will return accurate behavioural predictions mixing profiling  historic transactional and qualitative data. It will also learn from its own results by comparing to effective behaviours acted where predictions were made.