The ecosystem data gathering part consists of different modules that may connect to the environment available data sources via APIs. Depending on the application and the desired analysis, all or just the necessary modules will be setup.
Wi-fi & beacons
Wi-fi & Beacons mapping
Mobile phone & GPS tracking
The profiling platform will gather, filter, uniform and match data coming from the sources to make it usable to group audience by characteristics to return different behavioural mapping and intelligence.
The profiling platform is in charge of filtering and matching the different and non uniform data coming from the sources to allow us filtering the audience and group it by the available characteristics.
The platform allows to apply different kind of filtering and return accurate mapping of behaviours in space and time.
Here is where the magic happens. All data coming from profiling platform, properly filtered and formatted, will be crunched by our proprietary algorithm in the predictive module. The engine allows also mixing additional qualitative data coming from external environment (like weather, holidays, traffic, events and so on) non strictly related to the sources. AI will perform A/B testing to learn what data may really impact the future actions of the audience to augment the accuracy of predictions.
The platform will return accurate behavioural predictions mixing profiling historic transactional and qualitative data. It will also learn from its own results by comparing to effective behaviours acted where predictions were made.