Which industries benefit most from our Behavioural Knowledge Ecosystem?
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Today knowing people’s behaviours is a must for almost every industry where customers, visitors or generic audience is involved. The platform has been designed to work as the core of a modular ecosystem that will connect to the environment data sources which have been identified as useful to identify and track people. This approach allows the application of the solution to many different environments and optimization needs.
Understanding people’s behaviours is a must for any industry involving customers, visitors, crowds or audiences. BKE is most useful for clients involved in:
Retail
DCG’s Behavioural Knowledge Ecosystem helps retailers to deliver accurate in-store product suggestions, special offers, dynamic pricing, impact evaluation of new lines, products and locations, enhanced security and smarter inventory ordering and stocking through enhanced Big Data collection and analysis.
Overall sales boost per brands, shops, e-commerce sites and outlets predicting future customers purchases
Deep knowledge of customer paths, behaviour and interests
Deep knowledge of each space value by visits, timings and profile of customers
Integration between digital and physical behaviour for 360 degrees customer profiling
Recognition of previously identified dangerous subjects or possible criminal behaviours
Powerful and accurate customers clustering capabilities for marketing purposes
Transit Spaces
Airports, train stations, malls, ports, public squares and stadiums are just some examples of transit spaces where DCG’s Behavioral Knowledge Ecosystem helps clients make better decisions, enhance safety and services, and manage costs.
Optimise environment infrastructure by mapping and predicting people and vehicle flows in the area
Understand and accurately predict visitors flow, needs and spending habits/capabilities and churn risk
Optimisation of services and human resources displacement
Boost cross selling of product and services
Easy and powerful integration with loyalty programs for more predictive functions
Overall marketing and communication costs reduction
Recognition of previously identified dangerous subjects or possible criminal behaviours
Smart Cities & Transportation
A unique solution to help smart city planners and transport authorities to understand, forecast and facilitate resident, commuter and pedestrian behaviours in urban environments.
Optimise environment infrastructure by mapping and predicting people and vehicle flows in the spaces
Understand and accurately predict visitors flow, needs and spending habits/capabilities and churn risk
Accurate filtering and segmentation of inhabitants both qualitative and quantitative
Optimisation of al commercial business due to deep knowledge of customers
Easy and powerful integration with loyalty and other services programs programs for more predictive functions
Optimisation of city services and human resources displacement
Recognition of previously identified dangerous subjects or possible criminal behaviours
Financial Services
A unique solution to help financial service providers to better understand the real needs of their customers, and to innovate and implement more useful and personalized products and services.
Sales boost through enhancing the customer experience
Solid understanding of customers benchmark
Automated customer segmentation and offer optimisation
Overall marketing and communication costs reduction
Acquisition and management of non financial data
Boost cross selling of product and services
Churn detection
Entertainment
Entertainment sector may benefit of important intelligence about how their customers or visitor behave in venues, parks or stadiums. People behaviour like paths filtering or services usage and wait time, will support from logistics and attractions and services placement/promotion security and inflow outflow optimisation.
Optimise infrastructure setup and human resources displacement by mapping and predicting visitors and vehicle paths and flows
Profile visitors and segments then accurately predict needs, spending habits/capabilities and churn risk sellable to sponsors
Easy integrate valued services: loyalty program fast track pre /post show entertainment gamification / referral
Increase shopping baskets boosting cross selling and suggestion of product and services
Act as a media to communicate one-to-one tailored information and offers to profiled customers
Recognition of previously identified dangerous subjects or possible criminal behaviours
Media
The benefits for then media industry resulting from behaviour mapping and prediction will cover from correct content proposal based on audience profiling, from groups or clusters to singles, real time measurement of activities impact. The possibility to mix online tracking data with audience preferences and historic action details will result in always more efficient media management and higher revenues due to maximum interaction.
Easy and powerful integration with loyalty programs for more predictive functions
Deep knowledge of each space value by visits, timings and profile of customers
Powerful and accurate customers clustering capabilities for marketing purposes
Deep knowledge of customer paths, behaviour and interests
Overall sales boost per shop and outlet services predicting future customers needs
Prediction of customers inflows and spending capabilities
Retail 
Transit Spaces 
Smart Cities & Transportation 
Financial Services 
Entertainment 
Media