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Which industries benefit most from our
Behavioural Knowledge Ecosystem?

learn more Which industries benefit most from our </br> Behavioural Knowledge Ecosystem?

One solution, many industries

Today knowing people’s behaviours is a must for almost every industry where customers, visitors or generic audience is involved. The platform has been designed to work as the core of a modular ecosystem that will connect to the environment data sources which have been identified as useful to identify and track people. This approach allows the application of the solution to many different environments and optimization needs.

Industries

Understanding people’s behaviours is a must for any industry involving customers, visitors, crowds or audiences. BKE is most useful for clients involved in:

Retail
Transit Spaces
Smart Cities & Transportation
Financial Services
Entertainment
Media
Retail Retail

DCG’s Behavioural Knowledge Ecosystem helps retailers to deliver accurate in-store product suggestions, special offers, dynamic pricing, impact evaluation of new lines, products and locations, enhanced security and smarter inventory ordering and stocking through enhanced Big Data collection and analysis.

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Overall sales boost per brands, shops, e-commerce sites and outlets predicting future customers purchases

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Deep knowledge of customer paths, behaviour and interests

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Deep knowledge of each space value by visits, timings and profile of customers

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Integration between digital and physical behaviour for 360 degrees customer profiling

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Recognition of previously identified dangerous subjects or possible criminal behaviours

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Powerful and accurate customers clustering capabilities for marketing purposes

Transit Spaces Transit Spaces

Airports, train stations, malls, ports, public squares and stadiums are just some examples of transit spaces where DCG’s Behavioral Knowledge Ecosystem helps clients make better decisions, enhance safety and services, and manage costs.

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Optimise environment infrastructure by mapping and predicting people and vehicle flows in the area

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Understand and accurately predict visitors flow, needs and spending habits/capabilities and churn risk

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Optimisation of services and human resources displacement

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Boost cross selling of product and services

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Easy and powerful integration with loyalty programs for more predictive functions

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Overall marketing and communication costs reduction

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Recognition of previously identified dangerous subjects or possible criminal behaviours

Smart Cities & Transportation Smart Cities & Transportation

A unique solution to help smart city planners and transport authorities to understand, forecast and facilitate resident, commuter and pedestrian behaviours in urban environments.

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Optimise environment infrastructure by mapping and predicting people and vehicle flows in the spaces

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Understand and accurately predict visitors flow, needs and spending habits/capabilities and churn risk

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Accurate filtering and segmentation of inhabitants both qualitative and quantitative

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Optimisation of al commercial business due to deep knowledge of customers

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Easy and powerful integration with loyalty and other services programs programs for more predictive functions

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Optimisation of city services and human resources displacement

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Recognition of previously identified dangerous subjects or possible criminal behaviours

Financial Services Financial Services

A unique solution to help financial service providers to better understand the real needs of their customers, and to innovate and implement more useful and personalized products and services.

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Sales boost through enhancing the customer experience

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Solid understanding of customers benchmark

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Automated customer segmentation and offer optimisation

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Overall marketing and communication costs reduction

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Acquisition and management of non financial data

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Boost cross selling of product and services

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Churn detection

Entertainment Entertainment

Entertainment sector may benefit of important intelligence about how their customers or visitor behave in venues, parks or stadiums. People behaviour like paths filtering or services usage and wait time, will support from logistics and attractions and services placement/promotion security and inflow outflow optimisation.

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Optimise infrastructure setup and human resources displacement by mapping and predicting visitors and vehicle paths and flows

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Profile visitors and segments then accurately predict needs, spending habits/capabilities and churn risk sellable to sponsors

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Easy integrate valued services: loyalty program fast track pre /post show entertainment gamification / referral

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Increase shopping baskets boosting cross selling and suggestion of product and services

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Act as a media to communicate one-to-one tailored information and offers to profiled customers

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Recognition of previously identified dangerous subjects or possible criminal behaviours

Media Media

The benefits for then media industry resulting from behaviour mapping and prediction will cover from correct content proposal based on audience profiling, from groups or clusters to singles, real time measurement of activities impact. The possibility to mix online tracking data with audience preferences and historic action details will result in always more efficient media management and higher revenues due to maximum interaction.

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Easy and powerful integration with loyalty programs for more predictive functions

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Deep knowledge of each space value by visits, timings and profile of customers

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Powerful and accurate customers clustering capabilities for marketing purposes

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Deep knowledge of customer paths, behaviour and interests

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Overall sales boost per shop and outlet services predicting future customers needs

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Prediction of customers inflows and spending capabilities


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